Newbury Street Growing

Joins UR Business Network

The URBN sponsored Online Network continues to grow and with it their data rich multimedia delivery platform.

With launch of URBN Business Radio they are picking up momentum and new team members like us are surfacing everyday!

Newbury Street Boston is experiencing a renaissance; having faced and met the challenge to keep the area unique with boutique style shops in a high rent district when consumer strength for the 99% is in a weakened state. With the focus on the Seaport Innovation District and other trending neighborhoods Newbury Street has found its sea legs! Fashion’s Night Out and Fashion Week are among the reasons cited for Newbury Street’s resurgence. Newbury Street Boston adds one more layer of depth to URBN’s overall value to users, clients and vendor partners.

There are plans to announce Newbury Street Boston vendor partners and affiliate packages with the UR Business Network.

Newbury Street Boston is a commercial URBN Web Property focused on curating and aggregating information and resources for users and a component of our UR Business Network inbound marketing product.

UR Business Network’s web and social media components as well as the content development and data mining make URBN a structured multimedia entity with reach-frequency and true lead and business development capabilities.

The UR Business Network is not only an innovative radio presence; UR Business Network is a better option to the traditional marketing and advertising models which fail to fully deliver.

UR Business Network is a new communications platform for those who have an understanding of the next best thing!

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About Newbury Street

It runs roughly east-to-west, from the Boston Public Garden to Massachusetts Ave. The road crosses many major arteries along its path, with an entrance to the Mass Pike brownstones that contain hundreds of shops and restaurants, making it a popular destination for tourists and locals. The most expensive boutiques are located near the Boston Public Garden end of Newbury Street. The shops gradually become slightly less expensive and more bohemian toward Massachusetts Avenue. West of Mass Ave the street abuts the Mass Pike on its southern side, with no buildings to speak of; the northern side is mainly loading docks and garages of buildings fronted on Commonwealth Ave. A proposed, major decking project over the Pike in the area would reestablish the southern side of the road and expand the shopping district to Brookline Ave. westbound at Mass Ave. East of Mass Ave, it is lined with historic 19th-century

Newbury Street is an eclectic mix of shops in renovated brownstone buildings, with stores at all levels, — physically (basement, street level, and above), stylistically (elegant to shabby), and financially (affordable to upscale). It is touted as one the most expensive streets in the world.

( source Wikipedia)

Newbury Street News – Ibex Opens

Ibex Takes on Newbury Street; Flagship Store Opens in Boston

Leading Merino Wool Apparel Manufacturer Opens First Doors

WHITE RIVER JUNCTION, Vt., Sept. 20 /PRNewswire/ — Ibex Outdoor Clothing, innovators of year-round merino wool apparel and accessories for men and women, today announced that it opened its first brick and mortar store in the Back Bay area of Boston. The new 1,000 square foot store, which opened on historical Newbury Street, gives Bostonians and visitors the opportunity to fully experience the unique, fun-loving culture of the leading wool apparel brand designed to meet the needs of the everyday adventurer.

“Opening our first retail store and allowing customers to touch and feel our products while engaging with our people is a milestone for Ibex. We aim to educate people that wool is the very best textile for those who live an active lifestyle, due to its superior natural performance properties to regulate body temperature and resist odor,” said John Fernsell, founder and CEO of Ibex Outdoor Clothing. “Introducing a store in Boston was a natural evolution for Ibex as we continue to expand our presence.  Its proximity to our headquarters in Vermont provides the ideal back drop for a flagship store.”

Additionally, Ibex has hired retail operations leader, Vinita Goswami, formally of lululemon athletica USA, to serve as General Manager of Retail Store Operations. Goswami, who opened the first mall-based lululemon in New York and the first city-central lululemon in Boston, brings with her a deep understanding of the active apparel retail space and will oversee virtually all operations from human resources to customer relations, visual merchandising, sales and the deployment and execution of programs designed to connect Ibex with the local Boston community.

“As an athlete and wool enthusiast, I’m excited to join a company that shares my passion for what I truly believe is the best textile for leading an active lifestyle,” said Goswami. “After spending years as a yoga instructor, I understand the value of the versatile performance properties of merino wool active wear, and am excited for the opportunity to further inspire individuals to explore wool as an alternative to synthetic fabrics.”

The Newbury Street store opening and hiring of Goswami is part of a larger strategic business plan intended to support corporate growth and expansion of Ibex in 2010 and beyond. These initiatives, combined with the creation of nine new positions (a 35 percent increase in staff) this year alone, will help fuel future brick and mortar store openings.

About Ibex Outdoor Clothing

Ibex Outdoor Clothing is a designer of year-round merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for the “everyday adventurer” who appreciates and enjoys being active outdoors. Men’s and Women’s items are divided into Ride, Base, Zing, Peak and Live categories, and are made from the best merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores.

SOURCE Ibex Outdoor Clothing